Bachelor of Arts (Media and Communication)
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|Campus and intakes|
|Fees*||A$19,750 (annual for 2013)*|
- Bachelor of Arts
- Bachelor of Arts (Media)
- Bachelor of Arts (Literature)
- Bachelor of Arts (Digital Media)
- Bachelor of Arts (Digital Media and Marketing)
- Bachelor of Arts (International Studies)
- Bachelor of Arts (International Studies and Japanese)
- Bachelor of Arts (International Studies and Italian)
- Bachelor of Arts (Psychology and Psychophysiology)
- Bachelor of Arts (Psychophysiology)
Course in detail
Students who commenced the Bachelor of Arts (Media and Communication) program prior to Semester 2 2012, please refer to the Bachelor of Arts (Media and Communications) course structure.
- Texts in context: an exploration of the various ways in which we make sense of film, television, radio production, print, the internet, new converged media, advertising and popular culture
- The study of the political economy of media and telecommunications: an examination of issues such as ownership, regulation and ethics of the media and the cultural impact of new converged technologies
- Hands-on subjects: an emphasis on electronic and print publishing, online and convergent radio production and workplace experience (these are available only after successful completion of the appropriate prerequisites)
- Must complete 300 credit points (usually 24 x 12.5 credit point units)
- Must complete the compulsory non-credit bearing unit HAC0001 Careers in the Curriculum (0 credit points)
- May complete a maximum of 125 credit points of Stage 1 units
- Must complete a minimum of 50 credit points of Stage 3 units
- Must complete at least one capstone unit (12.5 credit points)
- Must complete at least one Arts major (a major comprises either 100, 150, or 200 credit points). The remainder of the program will comprise subsequent majors and/or minors (a minor is comprised of 50 credit points), and/or electives
- May complete a maximum of 100 credit points of non-Arts and Social Science units, excluding those units that are required for an Arts or Social Science major/minor
- May complete up to 100 credit points of elective units (i.e. units that do not contribute to either a major or a minor)
- May complete an optional Industry Based Learning (IBL) placement, which is usually taken prior to the final year of study. IBL is not available to students holding an international student visa
In addition to the above, students must complete a compulsory unit of study Careers in the Curriculum (HAC0001) to be awarded the degree. Careers in the Curriculum (CIC) is an innovative unit designed to assist Swinburne students to enhance their employability and career prospects. It is usually undertaken in the second year of their course and is compulsory for all undergraduate students. Students studying CIC will not incur a HECS or fee debt as the cost will be met by the university as part of an initiative to enhance students' career skills.
A major may comprise 100 credit points of studies (eight units of study), 150 credit points (12 units of study), 200 credit points (16 units of study) or 250 credit points (20 units of study) relevant to the particular discipline or field of study. A major will normally include requisite foundation units, have a clearly identifiable professional outcome and satisfy any relevant external professional-body accreditation requirements.
Criminology and Forensic Science Major *
Digital Media Major **
Digital Media and Marketing Major ***
Games and Interactivity Major***
International Studies Major **
International Studies and Chinese Major ***
International Studies and International Business Major ***
International Studies and Italian Major ***
International Studies and Japanese Major ***
Japanese majors - Japanese Major Beginners Stream (Arts) * and Japanese Major Advanced Stream (Arts)*
Journalism Major ***
Literature Major **
Media Major **
Media and Communication Major ***
Security and Counter Terrorism Major *
Professional Writing and Editing Major *** ^
Psychology Major - Arts and Social Sciences ***
Psychology and Psychophysiology Major (Arts) ***
Psychology and Forensic Science Major ***
Psychology and Sport Science Major ***
Psychophysiology Major (Arts) ***
Sociology Major **
Sustainability Management Major **
** Students may choose between the tagged or untagged major. Students wishing to graduate with a tagged outcome must complete the tagged major and other degree requirements.
*** Students may choose between graduating with a tagged degree outcome or an untagged degree outcome following completion of this tagged major and other degree requirements. ^ Only available to domestic students.
A minor (50 credit points or four units of study) is a set of units that may broaden a student’s learning. A minor is typically derived as a subset of a major, and it may be based on a single, recognised discipline, or it may be inter-disciplinary in character. Minors usually contain no elective choice.
Community Health Minor
Cultural Studies Minor
Digital Media Minor
Forensic Science Minor
Games and Interactivity Minor
International Studies Minor
Italian Minors (Arts)
Japanese Minors (Arts)
Security and Counter Terrorism Minor
Politics and History Minor
Politics and Public Policy Minor
Psychology Minor (Arts & Social Sciences)
Psychophysiology Minor (Arts)
Sport Science Minor
Sustainability Management Minor
Units of study
HAC113 Professional Communication Practice #
HAM211 New Media: The Telecommunications Revolution
HAM220 Business of Media
HAC213 Intercultural Communications #
HAM207 Network Cultures
HAM313 Radio Production and Criticism A
HAM316 Radio Production and Criticism B
HACM312 Cinema Studies
HAM315 Information Society: A Global Perspective
HAM319 Network Literacies
HALM320 Media/Literature Project A *
HALM321 Media/Literature Project B *
HACM104 Media Literature Film: Text and Context **
HAM105 The Media in Australia **
any four of the following Communication units
HAC103 Writing Fiction
HAC113 Professional Communication Practice #
HAC200 Reading, Writing & Criticism
HAC209 Australian Writing and Cultural Change
HAC213 Intercultural Communications #
HAC314 Remix Culture
HAJM120 Media Law
# This unit of study cannot be counted twice i.e. towards a major and a minor.
Aims and objectives
- Understand how the media works
- Be able to recognise the place it occupies within the broader social context
- Be skilled at thinking for themselves
- Be informed and flexible in their approaches to problem-solving, which is crucial in the development of a professional career
Swinburne AbroadSwinburne offers International Exchange Programs as well as other Education Abroad Programs to help internationalise your degree. International Exchange is an academic program allowing you to study at a Swinburne Partner Institution for one or two semesters during your degree. Swinburne's Partner Institutions offer many relevant subjects as well as a secure base to explore a different culture. Your studies whilst on exchange can be credited towards your Swinburne degree, provided they are relevant and approved by Swinburne. For further information visit the Swinburne Abroad website.
English language requirements
Swinburne College English for Academic Purposes Certificate: EAP 5 Advanced: 70%; OR, obtaining a minimum IELTS overall band of 6.5 (Academic Module) with no individual band below 6.0; OR, a TOEFL (Paper-based) minimum score of 550 (with Test of Written English (TWE) score of 5); OR, a TOEFL (Internet-based) minimum score of 79, with no individual band below 18. Refer to the English Language Requirements website for further information.