Bachelor of Business (Advertising)
Overview
Advertising drives growth for businesses of all types and sizes. This major focuses on the important role that advertising plays in the business environment, and how to be creative in making maximum use of advertising to assist in achieving organisational objectives. You will learn the necessary skills to enable you to create attention-grabbing advertisements and advertising campaigns, and how to deliver them.
Information sessions
Visit our Meet Us page to see when we are visiting your home country (or here in Australia).
Visit our Meet Us page to see when we are visiting your home country (or here in Australia).
| Duration | 3 Year/s | ||
Campus and intakes  |
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| Course code | L055ADV | ||
| CRICOS code | 063366D | ||
| Fees* | A$20,950 (annual for 2013)* |
*The indicative course fees shown in Course Search apply to international students studying on-campus in Australia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
Course in detail
Course description
Advertising drives growth for businesses of all types and sizes. This major focuses on the important role that advertising plays in the business environment, and how to be creative in making maximum use of advertising to assist in achieving organisational objectives. You will learn the necessary skills to enable you to create attention-grabbing advertisements and advertising campaigns, and how to deliver them.
Course structure
There are course restrictions and rules that must be considered when selecting units and specialisations. It is recommended that you familiarise yourself with these rules before selecting specialisations.
All programs consist of a total of 24 units (300 credit points). Each unit normally carries 12.5 credit points. In each year, eight (8) units normally constitute a full-time load and four (4) units normally constitute a part-time load.
Capstone Units
Capstone Units utilise real-world, authentic activities in the form of project-based learning. Projects may be externally sourced industry and community projects, competitions, research-based projects or internally developed project briefs.
Capstone Units utilise real-world, authentic activities in the form of project-based learning. Projects may be externally sourced industry and community projects, competitions, research-based projects or internally developed project briefs.
Careers in the Curriculum (CIC)
In addition to the above, all Swinburne undergraduate students must complete a compulsory unit of study, Careers in the Curriculum. CIC is an innovative unit designed to assist Swinburne students to enhance their employability and career prospects.
In addition to the above, all Swinburne undergraduate students must complete a compulsory unit of study, Careers in the Curriculum. CIC is an innovative unit designed to assist Swinburne students to enhance their employability and career prospects.
CIC has been developed by Swinburne Careers and Employment who provide advice and feedback on completing job applications and undergoing interviews, directed at obtaining graduate employment. It is a one semester compulsory unit usually undertaken in second year.
Students will not incur a HECS or fee debt as the cost will be met by the university as part of an initiative to enhance students' employability skills.
Student Workload
The Bachelor of Business programs operate under a student workload model based on eight (8) units of study for a full-time academic year. Total student contact hours per unit, including lectures, classes, tutorials and computer laboratory sessions, will normally be approximately 12 hours per week during the academic semester (Winter and Summer Term have the same number of contact hours but compressed in time).
Student Workload
The Bachelor of Business programs operate under a student workload model based on eight (8) units of study for a full-time academic year. Total student contact hours per unit, including lectures, classes, tutorials and computer laboratory sessions, will normally be approximately 12 hours per week during the academic semester (Winter and Summer Term have the same number of contact hours but compressed in time).
Major specialisations
There are course restrictions and rules that must be considered when selecting units and specialisations. It is recommended that you familiarise yourself with these rules before selecting specialisations.
Course structure
All programs consist of a total of 24 units (300 credit points). Each unit normally carries 12.5 credit points. In each year, eight (8) units normally constitute a full-time load and four (4) units normally constitute a part-time load.
All programs consist of a total of 24 units (300 credit points). Each unit normally carries 12.5 credit points. In each year, eight (8) units normally constitute a full-time load and four (4) units normally constitute a part-time load.
Professional Major (16 units) in the Bachelor of Business (Advertising):
Advertising *Business
Advertising *Business
Co-Majors (8 units)
Students may choose a co-major from any of those offered from the Business, Communication and Social Science programs or from any discipline across the university, timetable permitting. See the Swinburne co-majors website for more information.
Students may choose a co-major from any of those offered from the Business, Communication and Social Science programs or from any discipline across the university, timetable permitting. See the Swinburne co-majors website for more information.
Business Co-Majors (8 Units):
Accounting
Business Analysis/eCommerce
Business Public Relations
Finance
Human Resource Management
International Business
Management
Marketing
Tourism Management
Accounting
Business Analysis/eCommerce
Business Public Relations
Finance
Human Resource Management
International Business
Management
Marketing
Tourism Management
Other Co-Majors (8 Units):
External Studies
External Studies
Minors (4 units)
Students may choose a minor from any of those offered from the Business, Communication and Social Science programs or from any discipline across the university, timetable permitting. See the Swinburne minors website for more information.
Students may choose a minor from any of those offered from the Business, Communication and Social Science programs or from any discipline across the university, timetable permitting. See the Swinburne minors website for more information.
Business Minors (4 units):
Accounting
Business Analysis/eCommerce
Business Law
Business Public Relations
Business Studies
Economics
Finance
Human Resource Management
International Business
Management
Marketing
Tourism Management
Accounting
Business Analysis/eCommerce
Business Law
Business Public Relations
Business Studies
Economics
Finance
Human Resource Management
International Business
Management
Marketing
Tourism Management
Units of study
The Business Advertising Professional Major comprises of the below units:
LCA100 Principles of Advertising
LPR100 Professional Communication Practice
LBM100 Marketing Concepts
LTE100 Introduction to Management
LBL100 Introduction to Commercial Law
LBE100 Microeconomics
LCR102 Foundations of Statistics
LBC100 Accounting 1
LCA201 Concept Development and Copywriting
LCA206 Advertising Issues: Regulation, Ethics & Cultural Considerations
LBM200 Marketing Behaviour
HDC006 Managing Design
LSM308 Media, Advertising, Sport & Society
LCA302 Advertising Media Planning and Purchasing
LCA330 Advertising Management and Campaigns Project
2nd Capstone unit
LCE001 Careers in the Curriculum
LPR100 Professional Communication Practice
LBM100 Marketing Concepts
LTE100 Introduction to Management
LBL100 Introduction to Commercial Law
LBE100 Microeconomics
LCR102 Foundations of Statistics
LBC100 Accounting 1
LCA201 Concept Development and Copywriting
LCA206 Advertising Issues: Regulation, Ethics & Cultural Considerations
LBM200 Marketing Behaviour
HDC006 Managing Design
LSM308 Media, Advertising, Sport & Society
LCA302 Advertising Media Planning and Purchasing
LCA330 Advertising Management and Campaigns Project
2nd Capstone unit
LCE001 Careers in the Curriculum
Graduate outcomes
Career opportunities
Advertising can lead to media-buying and campaign-planning roles in advertising, marketing and public relations agencies and in the sales, marketing or communication departments of large organisations. You can also work with the human resources departments in organisations that regularly advertise for students or staff.
Course experience
Swinburne Abroad
Swinburne Abroad provides students with an international learning experience as part of their degree. Students can receive credit for their overseas studies by undertaking an external studies co-major or minor allowing students to study up to one year full time overseas and not extend the time to complete their Swinburne program.Entry requirements
Academic requirements
To assess eligibility for entry to Swinburne, visit the Academic Entry Requirements page.
English language requirements
Swinburne College English for Academic Purposes Certificate: EAP 5 Advanced: 70%; OR, obtaining a minimum IELTS overall band of 6.5 (Academic Module) with no individual band below 6.0; OR, a TOEFL (Paper-based) minimum score of 550 (with Test of Written English (TWE) score of 5); OR, a TOEFL (Internet-based) minimum score of 79, with no individual band below 18. Refer to the English Language Requirements website for further information.
Apply
Course fees*
A$20,950 (annual for 2013)*The indicative course fees shown in Course Search apply to international students studying on-campus in Australia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
Scholarships
A range of scholarships are available to international students, visit our Scholarships Page for details.Find out more
Enquire online: http://www.swinburne.edu.au/international/enquiryPhone:
+613 8676 7002 (outside Australia)
Freecall 1800 897 973 (within Australia)
+613 8676 7002 (outside Australia)
Freecall 1800 897 973 (within Australia)
