Bachelor of Commerce (Marketing)

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Overview
Course in detail
Graduate outcomes
Course experience
Entry requirements
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You will be taught the significance of marketing in the wider business context, and how business results are achieved through the development of a customer focus. Areas of study include market research, buyer behaviour, marketing metrics, marketing planning, advertising and promotion.

Information sessions

Visit our Meet Us page to see when we are visiting your home country (or here in Australia)

Duration

3 Year/s (Term 4 intake is only available to students progressing from Diploma of Business (Unilink).)

Campus and intakes

Hawthorn -

Semester 1, Semester 2, Term 4

Course code

BCMK140

CRICOS code

066608M

Fees*

A$20,950 (annual for 2013)*

*The indicative course fees shown in Course Search apply to international students studying on-campus in Australia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.

Related courses

Course description

Marketing is the key to promoting a business, its products and services. It is the study of how companies manage demand for their products and services through communication, product renewal and product creation. Marketers may analyse current trends in the marketplace, present findings, develop marketing solutions to business problems, and create advertising and other promotional materials. The Bachelor of Commerce (Marketing) is a vocationally oriented degree designed to equip students with the skills and knowledge to deal with the ambiguity and complexity of a career in marketing.

Course structure

For completion of the Bachelor of Commerce (Marketing) students are required to complete a total of 24 units of study (300 credit points) consisting of:

A Marketing professional major consisting of 16 units (200 credit points); and
Eight (8) additional units that can be undertaken either as a co-major (8 units), two minors (4 units each), or pathways credit; and
The not-for-credit unit, HBG0004 Careers in the Curriculum

This program has a Flexible Degree Structure providing students with a wider and more flexible choice in combing studies from different disciplines to add either depth or breadth to the degree.

Students may select co-majors or minors subject to timetable availability. Follow this link for more information. Students may also undertake Electives Plus Minors, Student Exchange or other approved options.

Units normally carry 12.5 credit points. In each year, four units per semester (eight per year) normally constitutes a full-time load of 100 credit points and two units per semester (four per year) normally constitutes a part-time load of 50 credit points. Students holding an international student visa are required to study full-time.

Students wishing to enrol in units of study that are not a formal part of this course will be required to seek approval from the Faculty Administration Manager prior to enrolment.

Course restrictions

A minimum of 100 credit points must be completed at Swinburne University of Technology. This regulation must be observed in program plans that include unit exemptions; studies completed through international exchange, cross-institutional study or study abroad.
Students will not be allowed to study more than 26 units (325 credit points) as part of the Bachelor of Commerce.
A unit can only be counted once as part of a major or minor. Where there is an overlap of units a substitute unit has been identified in the relevant cognate area.
Students are not permitted to enrol in units where they have completed other units that are deemed to be equivalent. Equivalent units cannot both be used for credit.

Careers in the Curriculum (CIC)
In addition to the above, all Swinburne undergraduate students must complete a compulsory unit of study, HBG0004 Careers in the Curriculum. Careers in the Curriculum is an innovative unit designed to assist Swinburne students to enhance their employability and career prospects.

Careers in the Curriculum has been developed by Swinburne Careers and Employment who provide advice and feedback on completing job applications and undergoing interviews, directed at obtaining graduate employment. Careers in the Curriculum is a one semester compulsory unit usually undertaken in second year.

Students will not incur a HECS or fee debt as the cost will be met by the university as part of an initiative to enhance students' employability skills..

Prerequisites/Corequisites
Students must have passed prerequisites/corequisites listed for each unit of study and must check that they have fulfilled these requirements before enrolling. Unit of study convenors must be consulted if students wish to enrol in a unit of study for which they do not have the stated requisites.

Final Year Experience – Major Projects
As part of the Swinburne Model for Professional Learning, we would expect that all incoming undergraduates from 2009 will undertake 25 credit points of professionally focused final year major projects within their programs of study. Entry with advanced standing may require alternate study sequences to be undertaken.

Winter and Summer Terms
The Faculty of Business and Enterprise is offering optional six-week Winter and Summer terms allowing you to complete extra study between the standard semesters. These terms are not mandatory. However, if you wish to vary your study load you may want to consider this option. Follow this link for more information on units offered.

Major specialisations

To qualify for the award of Bachelor of Commerce (Marketing) students must complete the required units within the Marketing Professional Major listed below.

Commerce (Marketing) Professional Major
Marketing Major - 2010
Or refer to Units of Study below.

Co-Majors
The following commerce specific co-majors are available from the Faculty of Business and Enterprise:

Minors
The following commerce specific minors are available from the Faculty of Business and Enterprise:

Note: Not all minors will be available in 2010. Please refer to each discipline area above for more information.
Students also have the option to select their co-major or minors from another faculty.

Electives Plus Minors
Electives Plus minors provide Swinburne degree students with options to broaden their career skills and strengthen their employability by selecting from units of study outside their degree discipline.

Students undertaking this course can choose to study Electives Plus minors of up to four units from one of the following themes:

Electives Plus minors are available in all Swinburne degree programs, subject to timetabling constraints, with the exception of double degree programs, specialist double major degrees, and where entry has been approved with advanced standing.

Units of study

Professional Major Units
HBM110N Fundamentals of Marketing
HBC110N Accounting for Managers
HBE110N Microeconomics
HMB110 Quantitative Analysis A OR HMB111 Quantitative Analysis B
HBH110N Organisation and Management
HBL111N Introduction to Business Law
HBM220N Buyer Behaviour
HBM221N Marketing Research
HBL222N Marketing Law
HBM226N Marketing Decision Analysis
HBM350N Marketing Planning
HBM351N Selling and Sales Management
HBM352N Integrated Marketing Communication
HBM353N Strategic Marketing
HBY310N Integrative Business Practice
HBY311N Industry Consulting Project

Plus one not-for-credit unit, HBG0004 Careers in the Curriculum

Eight additional units of study must be completed. These units of study may be taken as a co-major, two minors, or pathway units.

Aims and objectives

In addition to the university’s graduate attributes, Bachelor of Commerce (Marketing) graduates will be:

knowledgeable in all aspects of marketing, so as to effectively manage customers
able to evaluate marketing alternatives and to confidently propose effective and creative business solutions
able to communicate and apply business solutions in a credible, articulate and confident manner to various stakeholders
cognisant of the social, legal, ethical and global complexities in marketing

Career opportunities

Students with studies in marketing find rewarding work in services marketing, public relations, advertising, product/brand management, market research and analysis, sales, direct marketing and international marketing.

Swinburne Abroad

Swinburne offers International Exchange Programs as well as other Education Abroad Programs to help you gain international experience while studying your degree. International Exchange is an academic program allowing you to study at a Swinburne Partner Institution for one or two semesters during your degree. Swinburne's Partner Institutions offer many relevant subjects as well as a secure base to explore a different culture. Your studies whilst on exchange can be credited towards your Swinburne degree, provided they are relevant and approved by Swinburne. For further information visit the Swinburne Abroad website.

Academic requirements

To assess eligibility for entry to Swinburne, visit the Academic Entry Requirements page.

English language requirements

Swinburne College English for Academic Purposes Certificate: EAP 5 Advanced: 70%; OR, obtaining a minimum IELTS overall band of 6.5 (Academic Module) with no individual band below 6.0; OR, a TOEFL (Paper-based) minimum score of 550 (with Test of Written English (TWE) score of 5); OR, a TOEFL (Internet-based) minimum score of 79, with no individual band below 18. Refer to the English Language Requirements website for further information.

How to apply

Apply for this course by following the step-by-step process on our How to Apply page.

Course fees*

A$20,950 (annual for 2013)

Scholarships

A range of scholarships are available to international students, visit our Scholarships Page for details.

Find out more

Submit an Online Enquiry
Tel: +613 8676 7002 (outside Australia)
Freecall: 1800 897 973 (within Australia)
Email: international@swinburne.edu.au

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