Bachelor of Commerce (Marketing)
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|Duration||3 Year/s (Term 4 intake is only available to students progressing from Diploma of Business (Unilink).)|
|Campus and intakes|
|Fees*||A$20,950 (annual for 2013)*|
- Bachelor of Commerce
- Bachelor of Commerce / Bachelor of Arts (Italian)
- Bachelor of Commerce / Bachelor of Arts (Japanese)
- Bachelor of Science (Biotechnology) / Bachelor of Commerce
- Bachelor of Business (Commercial Law)
- Bachelor of Arts (Digital Media and Marketing)
- Bachelor of Commerce (Finance)
- Bachelor of Commerce (Accounting)
- Bachelor of Business (Accounting and Finance)
- Bachelor of Commerce (Entrepreneurship and Innovation)
Course in detail
- A Marketing professional major consisting of 16 units (200 credit points); and
- Eight (8) additional units that can be undertaken either as a co-major (8 units), two minors (4 units each), or pathways credit; and
- The not-for-credit unit, HBG0004 Careers in the Curriculum
- A minimum of 100 credit points must be completed at Swinburne University of Technology. This regulation must be observed in program plans that include unit exemptions; studies completed through international exchange, cross-institutional study or study abroad.
- Students will not be allowed to study more than 26 units (325 credit points) as part of the Bachelor of Commerce.
- A unit can only be counted once as part of a major or minor. Where there is an overlap of units a substitute unit has been identified in the relevant cognate area.
- Students are not permitted to enrol in units where they have completed other units that are deemed to be equivalent. Equivalent units cannot both be used for credit.
In addition to the above, all Swinburne undergraduate students must complete a compulsory unit of study, HBG0004 Careers in the Curriculum. Careers in the Curriculum is an innovative unit designed to assist Swinburne students to enhance their employability and career prospects.
Students must have passed prerequisites/corequisites listed for each unit of study and must check that they have fulfilled these requirements before enrolling. Unit of study convenors must be consulted if students wish to enrol in a unit of study for which they do not have the stated requisites.
As part of the Swinburne Model for Professional Learning, we would expect that all incoming undergraduates from 2009 will undertake 25 credit points of professionally focused final year major projects within their programs of study. Entry with advanced standing may require alternate study sequences to be undertaken.
The Faculty of Business and Enterprise is offering optional six-week Winter and Summer terms allowing you to complete extra study between the standard semesters. These terms are not mandatory. However, if you wish to vary your study load you may want to consider this option. Follow this link for more information on units offered.
Marketing Major - 2010
Or refer to Units of Study below.
The following commerce specific co-majors are available from the Faculty of Business and Enterprise:
- Accounting Co-Major - 2010
- Commercial Law Co-Major - 2010
- Entrepreneurship and Innovation Co-Major - 2010
- Finance Co-Major - 2010
- Human Resource Management Co-Major
- International Business Co-Major - 2010
- Management Co-Major - 2010
- Marketing Co-Major - 2010
- Italian Language Co-Major - 2010
- Japanese Language Co-Major - 2010
The following commerce specific minors are available from the Faculty of Business and Enterprise:
- Accounting for Commerce Students Minor - 2010
- Applied Marketing Minor - 2010
- Asia Business Studies Minor - 2010
- Basic Marketing Minor - 2010
- Chinese Language Minor - 2010
- Commercial Law Minor - 2010
- Economics Minor - 2010
- Entrepreneurship Minor - 2010
- European Business Minor - 2010
- Foresight Minor - 2010
- Human Resource Management for Commerce Students Minor
- Leadership Minor - 2010
- Organisational Behaviour Minor - 2010
- Small Business Management Minor - 2010
- Italian Language Minor - 2010
- Japanese Language Minor - 2010
- Japanese Cultural Studies and Work Experience Minor - 2011
Students also have the option to select their co-major or minors from another faculty.
Electives Plus Minors
Electives Plus minors provide Swinburne degree students with options to broaden their career skills and strengthen their employability by selecting from units of study outside their degree discipline.
Students undertaking this course can choose to study Electives Plus minors of up to four units from one of the following themes:
- Design: Process and Strategy Electives Plus sequence
- Effective Communication
- Enterprising Marketing - pre 2009
- Establishing and Running a Business - pre 2009
- Italian Language Practice and Culture - pre 2009
- Japanese Language Practice and Culture - pre 2009
- Information Orientation and Knowledge Management
- Multimedia: Web Development
- The Networked Economy
- Undergraduate Research Skills
Units of study
HBM110N Fundamentals of Marketing
HBC110N Accounting for Managers
HMB110 Quantitative Analysis A OR HMB111 Quantitative Analysis B
HBH110N Organisation and Management
HBL111N Introduction to Business Law
HBM220N Buyer Behaviour
HBM221N Marketing Research
HBL222N Marketing Law
HBM226N Marketing Decision Analysis
HBM350N Marketing Planning
HBM351N Selling and Sales Management
HBM352N Integrated Marketing Communication
HBM353N Strategic Marketing
HBY310N Integrative Business Practice
HBY311N Industry Consulting Project
Aims and objectives
- knowledgeable in all aspects of marketing, so as to effectively manage customers
- able to evaluate marketing alternatives and to confidently propose effective and creative business solutions
- able to communicate and apply business solutions in a credible, articulate and confident manner to various stakeholders
- cognisant of the social, legal, ethical and global complexities in marketing
On this page: Swinburne Abroad.
Swinburne AbroadSwinburne offers International Exchange Programs as well as other Education Abroad Programs to help you gain international experience while studying your degree. International Exchange is an academic program allowing you to study at a Swinburne Partner Institution for one or two semesters during your degree. Swinburne's Partner Institutions offer many relevant subjects as well as a secure base to explore a different culture. Your studies whilst on exchange can be credited towards your Swinburne degree, provided they are relevant and approved by Swinburne. For further information visit the Swinburne Abroad website.
English language requirements
Swinburne College English for Academic Purposes Certificate: EAP 5 Advanced: 70%; OR, obtaining a minimum IELTS overall band of 6.5 (Academic Module) with no individual band below 6.0; OR, a TOEFL (Paper-based) minimum score of 550 (with Test of Written English (TWE) score of 5); OR, a TOEFL (Internet-based) minimum score of 79, with no individual band below 18. Refer to the English Language Requirements website for further information.
How to apply
Apply for this course by following the step-by-step process on our How to Apply page.
Course fees*A$20,950 (annual for 2013)
A range of scholarships are available to international students, visit our Scholarships Page for details.