Bachelor of Multimedia (Business Marketing)

This course has been discontinued - the information is provided for continuing students.

This course is not available to local students.
Am I a You are a local student if:
you are an Australian citizen, or
you are a New Zealand citizen (excluding TAFE courses), or
you are an Australian permanent resident.
You are an international student if:
you are not an Australian citizen, and
you are not a New Zealand citizen (excluding TAFE courses), and
you are not an Australian permanent resident.local or an international student?
This information is for international students.

Overview
Course in detail
Graduate outcomes
Course experience
Entry requirements
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This course information is for students who commenced prior to 2010.

Students who are planning to commence in 2010, please refer to Bachelor of Multimedia (Business Marketing) course information.

This course provides comprehensive skills in the principles and practice of marketing along with the applied and creative aspects of multimedia production. An emphasis on e-business and e-marketing is complemented by a thorough grounding in the related practical areas of web development, video production and promotional cd / dvd authoring. The course has a strong practical emphasis.

This course is also offered to Australian students through the Vice-Chancellor's Scholarship Program. Successful applicants are awarded HECS waiver scholarships and will be funded for the duration of their course. For further information visit the Scholarships website.

Information sessions

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Course code	J044
CRICOS code	043853K

*The indicative course fees shown in Course Search apply to international students studying on-campus in Australia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.

Course description

This course information is for students who commenced prior to 2010.

Students who are planning to commence in 2010, please refer to Bachelor of Multimedia (Business Marketing) course information.

Course structure

This course will operate under a student workload model based on 100 credit points for a full-time academic year. One credit point is deemed to be equivalent to one hour of student work per week over a semester, whether in contact with staff or in private study. Four units of study, each worth 12.5 credit points, will generally be taken each semester. The typical student's average weekly workload during semester is therefore expected to be fifty hours. Total student contact hours, including lectures, classes, tutorials, flexible learning and laboratory and field sessions will be approximately 16 hours/week during academic semesters.

Students choose units of study from five Study Groups:

Core Multimedia Studies
Further Multimedia Studies
Co-major Studies Group A
Co-major Studies Group B
Elective Studies

According to the following rules, students complete at least 300 credit points made up of:

87.5 credit points from Core Multimedia Studies,
62.5 credit points from Further Multimedia Studies,
87.5 credit points from Co-major Studies Group A,
25 credit points from Co-major Studies Group B,
12.5 credit points from Elective Studies, plus an extra
25 credit points from Co-major Studies Group B and/or Elective Studies.

Careers in the Curriculum (CIC)
In addition to the above, students must complete a compulsory unit of study HAC0001 Careers in the Curriculum to be awarded the degree. Careers in the Curriculum (CIC) is an innovative unit designed to assist Swinburne students to enhance their employability and career prospects. It is usually undertaken in the second year of their course and is compulsory for all undergraduate students who commence their course from 2007 onwards. Students studying CIC will not incur a HECS or fee debt as the cost will be met by the university as part of an initiative to enhance students' career skills.

Final Year Experience - Major Projects
As part of the Swinburne Model for Professional Learning, all incoming undergraduates will undertake 25 credit points of
professionally focused final year major projects within their programs of study. Entry with advanced standing may require alternate study sequences to be undertaken.

Units of study

Core Multimedia Studies
HDMD101 Design for Multimedia 1
HET113 The Internet and World Wide Web 1
HET213 User Experience Design
HET215 Multimedia Applications
HET401 Multimedia Project 1
HET402 Multimedia Project 2
HET407 Multimedia Technology

Further Multimedia Studies
HDMD102 Design for Multimedia 2
HET123 The Internet and World Wide Web 2
HET238 3D Modelling (replaces HET208)
HET222 Digital Video and Audio
HET324 Media Theory, DVD and Compositing
HET325 Principles of Game Design
HET332 Interactive Multimedia
HET430 Interaction Evaluation

Co-major Studies Group A
HBM110N Fundamentals of Marketing
HBM220N Buyer Behaviour
HBM226N Marketing Decision Analysis
HBM221N Marketing Research
HBM350N Marketing Planning
HBM352N Integrated Marketing Communication
HMB110 Quantitative Analysis A

Co-major Studies Group B
HBM223N Transnational Marketing
HBM271N Customer Relationship Management
HBM224N Global Logistics Management
HBM225N Marketing Channel Management
HBM228N Digital and Direct Marketing

HBM351N Selling and Sales Management

Elective Studies
HBC110N Accounting for Managers
HBE110N Microeconomics
HBH110N Organisation and Management
HBL111N Introduction to Business Law
HBL222N Marketing Law
HBM331N Services Marketing
HBM227N Social Marketing
HBM354N Sponsorship and Fundraising
HBSG200 New Venture Development and Management
HAM113 Professional Communication Practice
Any Electives Plus Sequence

Note:

Not all units of study are offered all semesters. Some may be only offered subject to sufficient enrolments.
The course panel has the authority to approve additional elective studies for particular students. Such approvals will be advised to the Faculty of Life and Social Sciences Academic Committee.

Recommended Study Sequence

Semester 1
HDMD101 Design for Multimedia 1
HET113 The Internet and World Wide Web 1
HBM110N Fundamentals of Marketing
HMB110 Quantitative Analysis A

Semester 2
HDMD102 Design for Multimedia 2
HBM220N Buyer Behaviour
HBM226N Marketing Decision Analysis
Choose one of:
HET123 The Internet and World Wide Web 2
HET222 Digital Video and Audio

Semester 3
HAC0001 Careers in the Curriculum
HET213 User Experience Design
HET215 Multimedia Applications
HBM221N Marketing Research
Choose one of:
HBE110N Microeconomics
HBH110N Organisation and Management
HBL111N Introduction to Business Law
HBM271N Customer Relationship Management
Elective Plus Sequence #1

Semester 4
Choose two of:
HET123 The Internet and World Wide Web 2
HET238 3D Modelling (replaces HET208)
HET222 Digital Video and Audio
HET332 Interactive Multimedia
HET430 Interaction Evaluation
Choose two of:
HBC110N Accounting for Managers
HBL111N Introduction to Business Law
HBL222N Marketing Law
HBM223N Transnational Marketing
HBM271N Customer Relationship Management
HBSG200 New Venture Development and Management
Electives Plus Sequence #2

Optional IBL year *
HSW050 Industry-Based Learning
HSW055 Industry-Based Learning

In addition to the above, students must complete a compulsory unit of study HAC0001 Careers in the Curriculum to be awarded the degree.

* The optional Industry-Based Learning (IBL) program is not available to international students.

Aims and objectives

The Bachelor of Multimedia (Business Marketing) aims to produce graduates with a broad range of multimedia production skills plus a thorough understanding of how multimedia and the Internet is revolutionising the way business is being conducted, in particular how the practice of marketing is changing in response to commercialisation of the World Wide Web.

A graduate of the Bachelor of Multimedia (Business Marketing) should have:

A sound and broad knowledge of the design of multimedia applications and an appreciation of the various skills required.
Skills in the application of learning and instructional design principles to structured multimedia applications.
The ability to function effectively as an individual and in project teams, whether as manager, leader or team member.
The communication and management skills required to successfully manage multimedia development projects.
Been prepared for the rapidly evolving multimedia industry by developing their life-long learning skills and flexibility of mind.
A thorough understanding of the way end-to-end enterprise-wide technologies are changing the way business is conducted.
The means to participate in and understand the development of sophisticated methods of customer data management, with corresponding improvements in business efficiency and potential customer satisfaction.
An understanding of the changing face of multimedia, in relation to both acceleration in the use and development of technology, and its impact on society.

Career opportunities

In addition to the typical career options for marketing graduates such as public relations, advertising, product/brand management, market research, direct marketing and international marketing, graduates of this course are qualified to pursue further career opportunities in e-commerce consulting, customer relationship management, digital media production, web design, video production and animation.

Professional recognition

Student and graduates will be eligible for membership of the Australasian Interactive Media Industry Association (AIMIA).

Swinburne Abroad

Swinburne offers International Exchange Programs as well as other Education Abroad Programs to help internationalise your degree. International Exchange is an academic program allowing you to study at a Swinburne Partner Institution for one or two semesters during your degree. Swinburne's Partner Institutions offer many relevant subjects as well as a secure base to explore a different culture. Your studies whilst on exchange can be credited towards your Swinburne degree, provided they are relevant and approved by Swinburne. For further information visit the Swinburne Abroad website.

English language requirements

Satisfactory completion of the Swinburne English for Academic Purposes (EAP) Level 2 program with a teacher's recommendation for the required level of study; or obtaining a minimum IELTS overall band of 6.0 (Academic Module) with no individual band below 6.0; or a TOEFL (Paper-based) minimum score of 550 (with Test of Written English (TWE) score of 5); or a TOEFL (Computer-based) minimum score of 213 (with Written Writing score of 5); or a TOEFL (Internet-based) minimum score of 80 with no band less than 20.

Refer to the English Language Requirements website for further information.

How to apply

Apply for this course by following the step-by-step process on our How to Apply page.

Scholarships

A range of scholarships are available to international students, visit our Scholarship Page for details.

Find out more

Enquire online: http://www.swinburne.edu.au/international/enquiry

Email: international@swinburne.edu.au

Phone:
+613 8676 7002 (outside Australia)
Freecall 1800 897 973 (within Australia)

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Bachelor of Multimedia (Business Marketing)

Overview

Course in detail