Design for Packaging (2D, 3D and time-based media)

This unit seeks to enhance an understanding of packaging design. Within this context the scope of packaging and
associated components spans two and three-dimensions as well as time. The notion of containment is explored
through artifact, spatial design and digital objects. Students will enhance their understanding of packaging as will as
examining the social and ethical responsibility involved with aspects of packaging as well as sustainable practices.

 

At the completion of this unit students should be able to:
1. Investigate and analyse a packaging issue in relation to a defined market;
2. Explore and demonstrate and understanding of multiple points of view in terms of economic, environmental and
social issues in designing a package;
3. In collaboration with industry, identify problems, constraints, practical issues and design requirements and apply
three dimensional concept forms to a range of potential solutions;
4. Incorporate peer, industry and tutor feedback to identify the most appropriate creative solution for refinement;
5. Use industry contacts to gain knowledge of technical, material and marketing information
6. Use the principles of 2D and 3D design to create a package;
7. Analyse, document, photograph, communicate, evaluate and present the outcomes to target group and client.

 

90 hours of structured learning, including lectures, tutorials and assessments. In addition, the units require
approximately 90 hours of self-study, projects, assignments and skills development.

Investigation into packaging: Visual audit                       Group                            20%
Packaging project                                                                 Individual                     20%
Branded Environment Project                                             Individual/Group         50%
Presentation                                                                           Group                           10%

Students will receive feedback on their progress in attaining the following key generic skills:
• teamwork skills,
• analysis skills,
• problem solving skills,
• communications skills,
• ability to tackle unfamiliar problems, and
• ability to work independently.

• A semester long project will introduce students to:
• Research of product and market;
• Concept creation;
• Implementation of concept;
• Communication of concept;
• Presentation of the solution.
• Literal and lateral thinking;
• Elements and principles of design;
• Image, colour and photography;
• Current context of packaging
• Three dimensional forms.