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Global Business

2014 unit code: INB80002 (formerly HBI680)

Please note that unit codes have changed from 2014.
Credit points12.5 Credit Points

One teaching period

Contact hours36 hours

Related course(s)

An elective unit in the following courses:

Aims and objectives

This unit aims to provide a strong understanding of managing enterprises within the contemporary global economy.
The unit provides practical guidance in how to develop and sustain competitive advantage in the international arena.
Functional areas of Multi-National Enterprises (MNEs) are discussed against broader political, economic, financial, legal, technological, environmental and socio-cultural contexts and international business processes are analysed for companies wishing to embark on global expansion.

At the completion of this unit students should be able to:

  • Understand the complexity of internationalisation and globalisation.
  • Analyse current and emerging environments of international business, and their likely impact on business and entrepreneurial opportunities.
  • Use key theoretical constructs and frameworks, including those of strategic foresight, to make effective connections between global thinking/action and local thinking/action.
  • Apply key techniques for analysing and evaluating international opportunities, developing entry modes and constructing effective decision-making processes. Understand the key elements of international business strategies, structures, capabilities and control processes.

Teaching methods

Lectures, seminars and case studies


Individual Assignment 40%-50%
Group Assignment 40%-50%
Participation 10%

Generic skills outcomes

Globalised Business Perspective:
  • Decision making based on understanding national differences in law, finance, business systems and government;
  • Transnationals business drivers and operations;
  • Geo-political dynamics
Entrepreneurship and Innovation:
  • Enterprise creation and development
  • Market feasibility and opportunity evaluation
Life-Long Learning:
  • Capacity to Source and Evaluate Information and Conceptual Frameworks; Team-based Learning


Understanding the international environment:
  • A brief review of international organisations Environmental analysis
  • Global and regional economic integration
  • Economic and social-economic dynamics
  • International politics and the role of government
  • Social-cultural dynamics
  • Technological trends
  • Comparative economic systems/macro economics.
  • The logic of global business: underlying forces and key concepts.
  • Opportunity evaluation in the global context.
Global strategic decisions:
  • Major international competitive dynamics
  • Choice of entry mode
  • Joint ventures and strategic alliances
Implementing strategic decisions:
  • Organising international operations, marketing and distribution 
  • International staffing and management
  • Inter-cultural management practices.
  • World financial environment & e-commerce

Text books

Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.”