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Globalisation: Media and Telecommunications

2014 unit code: MDA60003 (formerly HAM411)

Please note that unit codes have changed from 2014.
Credit points12.5 Credit Points
DurationOne Teaching Period
Contact hours36 Hours
PrerequisitesNil - except for postgraduate Multimedia students who must successfully complete HAM405 The Media in Australia before studying HAM411.

Aims and objectives

At the completion of this unit students should be able to:
  • Appreciate the extraordinary growth and changes in the field of communications
  • Understand to the convergence of media and telecommunications and the trend towards globalisation
  • Appreciate the complex forces for change which are analysed, particularly the increasing international trend towards privatisation, mega amalgamation, liberalisation and deregulation.
  • Understand the notion of an electronic culture with its relationship to established political economy, media and cultural theory.

Teaching methods

Classes in either weekly or block mode


Presentation 10 - 20%
Minor Assignment 20-30%
Major Assignment 50-60%

Generic skills outcomes

Swinburne University of Technology works to produce higher education graduates who are capable in their chosen profession, can contribute in an entrepreneurial and innovative way within their workplace or community, to operate effectively and ethically in their business life and are adaptable and able to manage change. It is expected that graduates will leave with a diverse wealth of experiences and will have developed individual knowledge, abilities and attitudes.
Within this context this unit will contribute to students developing the following key generic skills:
  • Evaluation skills
  • Communication and presentation skills
  • Critical thinking skills
  • Ability to tackle unfamiliar problems
  • Ability to work independently


  • National comparative advantage in communications policy,
  • Strategies for an emergent network society or broadband policy
  • Approaches taken by the USA, Canada
  • Approaches taken by Europe, Asia and Australia
  • International networking
  • Cultural imperialism, globalisation and the digital divide.
  • Alternative international industry approaches
  • Different perspectives of parties and government, carriers, suppliers and interest groups
  • Comparative telecommunications policy models.
  • The political policy process and the forces for change, lessons and outcomes for Australia.

Text books

There are several suitable texts available. A suitable new edition of a text will be chosen and recommended when the unit is about to be delivered.