Graphic Design Strategy
Unit code: ADAGD223
| Credit points | 12.5 Credit Points |
| Duration | 1 semester |
| Contact hours | 60 per semester |
| Campus | Wantirna |
| Prerequisites | |
Related course(s)
This unit is studied within the Associate Degree of Applied Graphic Design.
Aims and objectives
The aim of this unit is to engage students in the development of a strategic communication design project from its
initiation to evaluation. The unit will consolidate understanding of design research methods and conceptual
development through design practice. The unit enables students to explore the scope of a strategy across a variety of
media platforms and move into high level conceptual development undertaken in communication design.
initiation to evaluation. The unit will consolidate understanding of design research methods and conceptual
development through design practice. The unit enables students to explore the scope of a strategy across a variety of
media platforms and move into high level conceptual development undertaken in communication design.
At the completion of this unit students should be able to:
1. Engage with research methods relevant to design enquiry;
2. Write a research instigated communication plan and design brief;
3. Develop designed communications for a selection of media systems;
4. Record and organise design research, concept development and execution;
5. Execute strategically targeted designed communications;
6. Publish design outcomes as an authored proposal document.
1. Engage with research methods relevant to design enquiry;
2. Write a research instigated communication plan and design brief;
3. Develop designed communications for a selection of media systems;
4. Record and organise design research, concept development and execution;
5. Execute strategically targeted designed communications;
6. Publish design outcomes as an authored proposal document.
Teaching methods
60 hours of structured learning, including lectures, tutorials and assessments. In addition, the units require
approximately 90 hours of self-study, projects, assignments and skills development.
approximately 90 hours of self-study, projects, assignments and skills development.
Assessment
Major project in staged assessment tasks, including:
Research Poster Individual or Group 20%
Case Study Individual or Group 20%
Proposal Individual or Group 40%
Graphic Voice Individual or Group 20%
Research Poster Individual or Group 20%
Case Study Individual or Group 20%
Proposal Individual or Group 40%
Graphic Voice Individual or Group 20%
Generic skills outcomes
Students will receive feedback on their progress in attaining the following key generic skills:
• teamwork skills,
• analysis skills,
• problem solving skills,
• communications skills,
• ability to tackle unfamiliar problems, and
• ability to work independently.
• teamwork skills,
• analysis skills,
• problem solving skills,
• communications skills,
• ability to tackle unfamiliar problems, and
• ability to work independently.
Content
• Accessing, analysing and presenting research data;
• Developing a creative strategy and communication plan;
• Investigating selected media systems;
• Developing communication design concept and idea;
• Executing designed communication outcomes;
• Publishing a design presentation document.
Studio-based exercises and tutorial activities, peer review and critique, online submission and discussion, research
and reading. A workbook/reflective journal will be maintained.
• Developing a creative strategy and communication plan;
• Investigating selected media systems;
• Developing communication design concept and idea;
• Executing designed communication outcomes;
• Publishing a design presentation document.
Studio-based exercises and tutorial activities, peer review and critique, online submission and discussion, research
and reading. A workbook/reflective journal will be maintained.
Reading materials
Neumier, M 2003, The Brand Gap, New Riders, US.
Frascara, J 2004, Communication Design: Principles, Methods and Practice, Allworth Press, New York.
Gregory, J, Branding Across Borders: A Guide To Global Brand Marketing, McGraw Hill, Chicago & London, 2002.
Noble, I & Bestley, R 2005, Visual Research, AVA Academia, Lausanne.
Frascara, J 2004, Communication Design: Principles, Methods and Practice, Allworth Press, New York.
Gregory, J, Branding Across Borders: A Guide To Global Brand Marketing, McGraw Hill, Chicago & London, 2002.
Noble, I & Bestley, R 2005, Visual Research, AVA Academia, Lausanne.
