Professional Practice 10
Unit code: HDG625
|Credit points||37.5 Credit Points|
Related course(s)A unit of study in the Master of Design (Communication Design), Master of Design (Industrial Design), Master of Design (Interior Design), Master of Design (Multimedia Design) and .
Aims and objectives
After successfully completing this unit you should be able to:
* demonstrate students’ professional design abilities through applied projects
* demonstrate and extend students’ professional design management skills to prepare them for industry practice
* serve as an internal, school-based, version of Industry Placement.
This unit is delivered in a professional design studio environment where all of the learning is project-based. Applied design projects are both commissioned and/or organised by the Design Centre Management Team and provides an opportunityi for the students to engage in 'real world' experiential approaches to learning.
100% project work. Work should follow the relevant industry format for design projects and include relevant design deliverables and documented evidence of contextual research, concept development, design process and rationale, plus the appropriate application of software. In assessing projects strong emphasis is placed on reflective practice and the student’s own role in evaluating their participation and contribution. Project reports and reflective journals, coupled with self and peer assessment, are used in the assessment procedures. The specific project and reflective deliverables will be determined in consultation with the relevant Manager.
Generic skills outcomesYou will be provided with feedback on your progress in attaining the following generic skills:
* teamwork skills
* analysis skills
* problem solving skills
* communications skills
* ability to tackle unfamiliar problems
- The creative methods and strategies used in design practice.
- Best practice client management processes, including project and time management skills, proposal writing, timelines, quoting and invoicing, protocols for meetings and presentations, and methods for describing the design process and design outcomes to clients.
- Internal management of a design studio, including ways of managing work flow, organisational structures, teamwork, studio forms, etc.
- Design research methods for applied practice.
Reading materialsBorja De Mozota, B, Design Management: Using Design to Build Brand Values and Corporate Innovation, Allworth Press, New York, 2004.
Philips, PL, Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage, Allworth Press, New York, 2004.