Typography Studio

This unit explores the formal, organisational, and craft aspects of publication design across a range of media formats.
It provides a comparison of type and communication for print and screen environments. There is an emphasis on the
communication imperative and how this is realized through a rigorous design process that includes critical thinking,
advanced visualisation and the application of communication intent to a complex and layered document. Through the
investigation and analysis of text and image organisation, structure and order, advanced typography, imaging and
craft knowledge, students will produce professional quality graphic documents for both print and digital formats.

 

At the completion of this unit students should be able to:
1. Articulate and apply a critical understanding of formative publishing conventions and applications in the context of
effective communication;
2. Produce a design proposal that clearly and analytically communicates research and design intent with regard to
content, organisation, audience and production;
3. Explore sophisticated typographic, visual form, and structural relationships to resolve visual communication;
4. Explore narrative, sequential and spatial manipulation in design for the communication of visual and textual
information;
5. Use typographic design and motion to explore meaning and mood in the screen environment.

 

60 hours of structured learning, including lectures, tutorials and assessments. In addition, the units require
approximately 90 hours of self-study, projects, assignments and skills development.

Case Study Assignment                                                      Individual               20%
Investigation language and tone across media             Group                     20%
Multiple media platform design project                            Group                     50% 
Project presentation                                                             Group                     10%

Students will receive feedback on their progress in attaining the following key generic skills:
• teamwork skills,
• analysis skills,
• problem solving skills,
• communications skills,
• ability to tackle unfamiliar problems, and
• ability to work independently.

This subject aims to develop skills suitable for the publication of documents at an advanced level. Topics may include:
Publication history, technology and terms
• Publication conventions
• Type and Image legibility and expression for publication
• Editorial structure and sequential design for communication
• Diagrammatic and information management for applied communication
• Managing information and visual hierarchies
• Experimental formats and craft skills including materials, printing, binding, folding print for facsimile
production
• Grids, proportions, structure and navigation systems
• Design for publication as spatial manipulation.
• Historical development of screen navigation principles;
• Contemporary standards for screen-based text displays.