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User Experience Design

2014 unit code: DIG60006 (formerly HET743)

Please note that unit codes have changed from 2014.
Credit points12.5 Credit Points
1 semester
Contact hours60 hours

Aims and objectives

HET743 introduces the concept of experience design and its importance in the networked economy. In the world of eCommerce and eBusiness, companies often overlook the importance of the customer experience. Launch deadlines and million-dollar marketing campaigns can take precedence over fundamentals like navigation, search, usability and the needs of the real user. In order to succeed in the online market, the experience that customers have on the website must be recognised and improved. The understanding and skills gained in this subject will help students to design effective user environments for multimedia applications.

Following successful completion of this unit students will:
• understand the concept of usability and user experience
• appreciate the need to take into account the business/enterprise imperatives when designing an interactive application.
• know how to conduct a heuristic evaluation of an interactive application.
• understand the constraints and limitations of users in general, and know how to gather information about the needs of target users in particular.
• understand the concept of information architecture, and know how to use techniques to help design an effective information architecture.
• know how to design and administer a usability test.
• communicate the results of a usability test in written and verbal form.

Teaching methods

Lectures, Tutorials, Online Delivery


Assignments 36%, Oral presentations 12%, Test 44%, Tutorial participation 8%

Generic skills outcomes

Graduates are capable in their chosen professional, vocational or study areas.
Graduates are effective and ethical in work and community situations.
Graduates are adaptable and able to manage change.


Experience Design Module
• Introduction to the User Experience
• User Experience (UX) methodology
• User Experience (UX) documentation
• Understanding the business
• Understanding the user
• Experience analysis
• Experience strategies
• Effective information architecture
• Interaction design: Designing navigation
• Usability on a shoestring
• Prototype development
• Measuring the quality of experience
• Effective online branding
• Experience design careers
Instructional Design Module
• Models of Communication
• Models of Learning
• Modes of Delivery
• Images of Curriculum
• Methods of Evaluation

Reading materials

Lecture handouts containing relevant course material.