Visual Investigation for Ideas and Narratives
Unit code: ADAGD121
| Credit points | 12.5 Credit Points |
| Duration | 1 semester |
| Contact hours | 60 |
| Campus | Wantirna |
| Prerequisites |
Related course(s)
This unit is studied within the Associate Degree of Applied Graphic Design.
Aims and objectives
This unit aims to introduce students to the basic principles of drawing and imaging for the development of ideas and
narratives pertinent to graphic design problems. Students are encouraged to experiment and to explore form and
structure within the drawing medium to develop skills and techniques for creating pre-visualisation material that
communicates an idea successfully. Through a program of project based and peer reviewed learning, students will
complete a series of activities that will demonstrate a conceptual, lateral and informed understanding and application
of this knowledge.
narratives pertinent to graphic design problems. Students are encouraged to experiment and to explore form and
structure within the drawing medium to develop skills and techniques for creating pre-visualisation material that
communicates an idea successfully. Through a program of project based and peer reviewed learning, students will
complete a series of activities that will demonstrate a conceptual, lateral and informed understanding and application
of this knowledge.
At the completion of this unit students should be able to:
1. Utilise skills of visual perception, drawing, concept development and composition;
2. Apply investigative, conceptual and lateral approaches to idea development;
3. Convey information in the form of symbolic and graphic representation;
4. Develop communication objectives and use visual experimentation to resolve design communications;
5. Achieve a high standard of finish and presentation for design outcomes;
6. Use interactive and screen based media to extend 2 dimensional designs;
7. Record, evidence and reflect on project development and resolution.
1. Utilise skills of visual perception, drawing, concept development and composition;
2. Apply investigative, conceptual and lateral approaches to idea development;
3. Convey information in the form of symbolic and graphic representation;
4. Develop communication objectives and use visual experimentation to resolve design communications;
5. Achieve a high standard of finish and presentation for design outcomes;
6. Use interactive and screen based media to extend 2 dimensional designs;
7. Record, evidence and reflect on project development and resolution.
This unit will be taught at the Wantirna campus.
Teaching methods
60 hours of structured learning, including lectures, tutorials and assessments. In addition, the units require
approximately 90 hours of self-study, projects, assignments and skills development.
approximately 90 hours of self-study, projects, assignments and skills development.
Assessment
Design Project with staged assessment Individual 40%
Design Project with staged assessment Individual 30%
Group Project Group 20%
Presentation Individual 10%
Design Project with staged assessment Individual 30%
Group Project Group 20%
Presentation Individual 10%
Generic skills outcomes
Students will receive feedback on their progress in attaining the following key generic skills:
• teamwork skills,
• analysis skills,
• problem solving skills,
• communications skills,
• ability to tackle unfamiliar problems, and
• ability to work independently.
• teamwork skills,
• analysis skills,
• problem solving skills,
• communications skills,
• ability to tackle unfamiliar problems, and
• ability to work independently.
Content
Topics may include:
• Form, structure;
• Composition and grid structures;
• Visual hierarchies and strategies;
• Drawing and imaging and acquisition software;
• Imaging, animation, assembly and publication software for interactive document applications;
• Additional software or technologies as they become relevant. Introduction to printing terminology;
• Print based assembly and publishing software;
• Form, structure;
• Composition and grid structures;
• Visual hierarchies and strategies;
• Drawing and imaging and acquisition software;
• Imaging, animation, assembly and publication software for interactive document applications;
• Additional software or technologies as they become relevant. Introduction to printing terminology;
• Print based assembly and publishing software;
Reading materials
Koenig, PA 2006 Design graphics: drawing techniques for design professionals, Pearson Prentice Hall, Upper Saddle
River, N.J.
White, AW 2002 The Elements of Graphic Design, Allworth Press, New York.
Krasner, JS 2004, Motion graphic design and fine art animation : principles and practice, Focal Press, Boston, Mass.
River, N.J.
White, AW 2002 The Elements of Graphic Design, Allworth Press, New York.
Krasner, JS 2004, Motion graphic design and fine art animation : principles and practice, Focal Press, Boston, Mass.
